There are a lot of design outcomes for NFL teams outside of the usual name, logo and uniform. Social media has been a big area of growth for sports teams in recent years, providing a great opportunity for fan interaction and to grow a teams brand. The NFL also has a massive media market with the sport covered on multiple different platforms both digitally and physically as well as through traditional media and new online media globally. This requires a wide range of design assets that can be used to represent the brand, whether its assets for a game broadcast or banners for a website. It can also take a variety of different forms with graphics, still imagery and video content all being utilised in various situations.
There are the obvious instances of design like the logo and uniform, where a lot of attention can go, but there are the less thought about applications that also need to be considered like how the logo appears in the scorebox on a TV broadcast or what is used on the in stadium displays during the games to hype up the crowd. A lot of research will need to be done into all the different applications of the brand so that any design work can be tailored to work in the different applications.
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About
I’m Aidan Moore, a Graphic Design student at University Centre St Helens.
Contact
Any questions or queries, get in touch in the following ways.
amooredesign@outlook.com
Location
Based in St Helens, Merseyside, UK
Aidan Moore Design 