There are a lot of design outcomes for NFL teams outside of the usual name, logo and uniform. Social media has been a big area of growth for sports teams in recent years, providing a great opportunity for fan interaction and to grow a teams brand. The NFL also has a massive media market with the sport covered on multiple different platforms both digitally and physically as well as through traditional media and new online media globally. This requires a wide range of design assets that can be used to represent the brand, whether its assets for a game broadcast or banners for a website. It can also take a variety of different forms with graphics, still imagery and video content all being utilised in various situations.
There are the obvious instances of design like the logo and uniform, where a lot of attention can go, but there are the less thought about applications that also need to be considered like how the logo appears in the scorebox on a TV broadcast or what is used on the in stadium displays during the games to hype up the crowd. A lot of research will need to be done into all the different applications of the brand so that any design work can be tailored to work in the different applications.
I’m Aidan Moore, a Graphic Design student at University Centre St Helens.
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Based in St Helens, Merseyside, UK