Blog: Poster Design


I then created a poster for the brand. The poster must represent the brands values and utilise the same visual style used in other brand material. The brand is positive and contrary to popular corporate values. So, when thinking about what message the poster would have, I went down the idea of a more satirical, humour-based message around when the co-workspace could help people with. The brand is focused on work-life balance and helping people improve their professional circumstances.

One of the messages I landed on was helping people get out of jobs they don’t like and are dissatisfied with. Using a bird to carry the person out of the workplace, playing on the bird imagery of the brand. When developing ideas around this I thought of using a pop culture reference to inject humour. Using the moment in the Lord of the Rings film where the eagles rescue Frodo from Mount Doom. The imagery of a bird rescuing someone from the workplace reminded me of the eagles lifting Frodo and company and rescuing them. This then evolved into an illustration of an eagle lifting a person out of a grey workplace environment. This was accompanied by the text “We can’t summon the eagles to escape Mount Doom” “But we can help you escape a dead-end job!”. This was using the pop culture reference to get across a service of the brand, which is to help people improve their professional circumstances.

I centred the posters’ purpose around advertising a series of open days that people can come to experience and view the facilities and membership perks available. I also used the stripes of colour from the logo in each corner to strengthen the recognition of the brand and keep a consistent.



About

I’m Aidan Moore, a Graphic Design student at University Centre St Helens.

Contact

Any questions or queries, get in touch in the following ways.

amooredesign@outlook.com

Location

Based in St Helens, Merseyside, UK

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